LEGO officially lodged a strong protest, stemming from the US police using minifigure heads to protect the privacy of "zero-dollar purchase" criminals
2024-08-31
We tend to imagine Lego players as gentle and somewhat dull otakus. Being broad-minded and harmless + being a tech geek is also a common label for Lego enthusiasts. To borrow a phrase from the player Half a Cup of Lemon in yesterday's live broadcast, that is: How bad can people who love to play Lego be~!
But not long ago, Lego officials broke their previous gentle image and lodged the strongest protest to the California Police Department in the United States. The reason was that the California police used Lego minifigures to cover the faces of criminal suspects to protect the suspects' identity information and personal privacy. This move can be said to have completely angered Lego officials. On the second day after the photo was released, the Lego Group expressed its protest and sent a lawyer's letter to the California police, demanding that they stop infringing on the rights.
According to overseas media reports, this move will directly reduce the reputation of the Lego brand. Linking Lego bricks with criminals will greatly reduce its status among users.
But not long ago, Lego officials broke their previous gentle image and lodged the strongest protest to the California Police Department in the United States. The reason was that the California police used Lego minifigures to cover the faces of criminal suspects to protect the suspects' identity information and personal privacy. This move can be said to have completely angered Lego officials. On the second day after the photo was released, the Lego Group expressed its protest and sent a lawyer's letter to the California police, demanding that they stop infringing on the rights.
According to overseas media reports, this move will directly reduce the reputation of the Lego brand. Linking Lego bricks with criminals will greatly reduce its status among users.
Los Angeles police raid successfully recovered stolen Lego toys.
Interestingly, most of the criminal suspects covered by the California police with Lego minifigures were "0 yuan purchase" users. I don't know if there are any Lego 0 yuan purchase consumers among these users. According to the new regulations passed by California, Assembly Bill 994 and Criminal Code Section 13665. The new law stipulates that law enforcement agencies shall not disclose facial photos of suspects of non-violent crimes unless there are specific circumstances. In addition, the police department must delete the photos of suspects posted from social media after 14 days.
Interestingly, most of the criminal suspects covered by the California police with Lego minifigures were "0 yuan purchase" users. I don't know if there are any Lego 0 yuan purchase consumers among these users. According to the new regulations passed by California, Assembly Bill 994 and Criminal Code Section 13665. The new law stipulates that law enforcement agencies shall not disclose facial photos of suspects of non-violent crimes unless there are specific circumstances. In addition, the police department must delete the photos of suspects posted from social media after 14 days.
Perhaps the California police are also dissatisfied with such a "humane" arrangement. After the implementation of the new law, the California police have used emojis, Barbie dolls and "Shrek the Monsters" in the past. This practice not only complies with the new state law but also protects the identity of the suspect, but without exception, it has been strongly protested by the brand.
However, for Lego players, they don't want to be associated with the identity of a thief when they wear a minifigure headgear one day.